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Bethany Clarke/Getty Images(NEW YORK) -- Twitter Chief Executive Officer Jack Dorsey just started his new job with the social media site and there's already talk about layoffs.

Multiple reports from sources within the company say a new plan to downsize the company will include layoffs coming up potentially within the next week.

According to the New York Times, the plan also includes stopping the expansion of the company headquarters in San Francisco.

The social media site has struggled to find new users in the past few years, and many believed bringing in Dorsey, who is also a co-founder of Twitter, would help the social media site.

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Dan Dennison/Getty Images(PHILADELPHIA) -- The upcoming holiday season is the busiest time of the year for U.S. retailers, so Urban Outfitters appears to be getting a head start by asking salaried workers at its corporate office to "volunteer" for weekend shifts at its new fulfillment center.

Urban Outfitters Inc., whose brands include its namesake Urban Outfitters brand, Anthropologie and Free People, is based in Philadelphia. Its new fulfillment center is about 50 miles west in Gap, Pennsylvania.

An email addressed to employees asked for people to "pick, pack and prepare packages for shipment," MarketWatch reported, and volunteers would work six-hour shifts in exchange for lunch and transportation, if required. The company described it as a "team building activity," and advised employees to wear "sneakers and comfortable clothing," MarketWatch said.

In a statement to ABC News, Urban Outfitters said, “After successfully opening our new fulfillment center in June, we asked salaried employees at our home office to volunteer for shifts that would help support the new center through a busy month of October. Unsurprisingly, we received a tremendous response, including many of our senior management."

The company is seeking help for the last three weekends in October, but a company spokesperson told MarketWatch that this is a common request in the industry with a new fulfillment center.

"Many hourly employees also offered to pitch in –- an offer which we appreciated, but declined in order to ensure full compliance with all applicable labor laws and regulations," the company said in its statement to ABC News. "The dedication and commitment of URBN employees are second to none, and their response to this request is a testament to their solidarity and continued success.”

Meanwhile, on Wednesday Urban Outfitters became the fifth retailer to end on-call shifts for its employees in New York stores. With on-call shifts, employees are required to keep themselves available and check in with their supervisors shortly before their shifts might begin. If they are not then asked to work, they do not get paid.

The company is agreeing to provide workers with their schedules at least one week prior to the start of the workweek, according to New York Attorney General Eric Schneiderman. The other retailers that have ended on-call scheduling are Abercrombie & Fitch, Bath & Body Works, Gap and Victoria's Secret.

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iStock/Thinkstock(NEW YORK) -- Stocks closed slightly higher on Friday, but the markets had one of the best weeks this year.

The Dow Jones Industrial Average finished the week up 33.74 and closed at 17084.49.

The Nasdaq closed at 4830.47, up 19.68 from its open, while the S&P 500 gained 1.46 to close at 2014.89.

Tesla (TSLA) stock dropped 3.2 percent after a downgrade from Barclays this week changed the rating to "Underweight" when it previously was "Equal-Weight." According to the firm, the new Tesla Model X launch last week did not give the stock a boost as expected by investors. Barclays analyst Brian Johnsn says it's "indicating a lack of 'story'-driven buying support."

Shares were down about 7 pecent this week for Gap (GPS) after its September sales report said total sales had slipped 1 percent. Shares for the year for the retailer are down over 30 percent. Banana Republic sales were even worse, falling 10 percent, but Old Navy's sales were up 4 percent. Gap Chief Financial Oficer Sabrina Simmons said, "While September proved challenging, our leadership teams remain focused on taking the necessary steps to improve performance."

Verizon Wireless customers will now have to pay more money for their "grandfathered" unlimited data plans. Verizon has announced the company will now charge $50 per month for the unlimited data plan, when it previously cost $30 per month. The price hike is the latest move by the carrier to push customers off its unlimited plan after stopping the offer a few years ago.

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Pepsi(NEW YORK) -- Diet Pepsi's move to replace its artificial sweetener -- from aspartame to sucralose -- in August has prompted a flurry of negative comments online from customers who aren't big fans of the new taste, but it's not the first time a soda company has taken a risk by making a change to its recipe.

Aspartame, also found in NutraSweet and Equal, has been a source of controversy, even though studies have yet to link the artificial sweetener to negative health effects in humans. Even so, Pepsi says it was responding to consumers' concerns by deciding to move to a less controversial artificial sweetener. But some customers are tweeting that they don't like the new taste.

In a conference call on Tuesday, PepsiCo Chairwoman and CEO Indra Nooyi was asked about consumer reaction to the aspartame-free Diet Pepsi. She answered that it was "too early to tell you exactly how the consumer is reacting because our belief is that you've got to wait a few cycles to see what the purchase-repeat adoption cycle is." Nooyi said the company might have more information at the end of its fourth quarter.

A spokeswoman for PepsiCo declined to comment to ABC News and referred to Nooyi's comments.

Here are some other times when a soda company's bet on something new didn't quite hit a sweet note.

New Coke

In 1985, the Coca-Cola Company introduced the New Coke, which had a different formula of the popular soft drink for the first time in 99 years. But after 79 days and reportedly receiving 1,500 angry calls a day, the company returned to the original formula. The original formula has been called Coca-Cola Classic ever since.

Longtime Coca-Cola adviser Harold Burson recalls in a Coca-Cola video that testing showed consumers preferred the new taste before the launch, but company execs didn't realize consumers had an emotional bond to the original formula. Burson said then-CEO Roberto Goizueta called him into his office and said the company was going to create a new Coca-Cola formula.

"You could either change a product or you could change the marketing," Burson said in the video. "I think the thing that influenced Roberto the most was he was a chemical engineer and he was in charge of the technology. And so just like a carpenter thinks a hammer and nail is the solution to every problem, you know, I think you jiggle a formula and that's the solution to that problem. And I think that's what drove him."

"To hear some tell it, April 23, 1985, was a day that will live in marketing infamy," states an article on Coca-Cola's website. "On that day, The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen."

Crystal Pepsi

Crystal Pepsi, a clear version of Pepsi, was available from 1992 to 1993 in Canada and the U.S., which was long enough to get its own spoof on "Saturday Night Live" with a "Crystal Gravy" ad.

Despite its short-lived life, a fan movement has grown recently to bring back Crystal Pepsi, including crowd-funding petitions with the hashtag #BringBackCrystalPEPSI.

Just received this from @pepsi on twitter a min agoIt is my duty to share it with all of you. #BringBackCrystalPEPSI

— L.A. Beast (@KevLAbeast) June 8, 2015

A spokeswoman for PepsiCo told ABC News on Friday, "There is no news on Crystal Pepsi at this time. While there are some rumors about our plans out there we have not confirmed anything and have nothing to say on it at this time."

Jones Soda's Thanksgiving Dinner

In 2004, Jones Soda sold limited-edition holiday beverages inspired by Thanksgiving dinner and donated a portion of the proceeds to charity. The flavors were: Green Bean casserole, Mashed Potato and Butter, Cranberry, and Turkey and Gravy Soda.

Sprite Remix

Available from 2003, Sprite Remix was one of the Coca-Cola Company's forays into flavoring, with "Berryclear," "Aruba Jam" and "Tropical." Though the drinks developed a following with some customers, the company discontinued the line in 2005.

The Coca-Cola Company has experimented more than once with Sprite flavors. One of its more recent attempts is a "limited-edition" flavor created with basketball star LeBron James. First, the company created Sprite 6 Mix by LeBron James in 2014, featuring cherry and orange. Then, this past March, the company introduced Sprite LeBron's Mix with a new look and name.

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Taylor Tippett(NEW YORK) -- Taylor Tippett, an American Airlines flight attendant, has been leaving empowering messages on little slips of paper for passengers to discover in their seats for over a year now.

The simple messages with words like "Your joy is always worth it" and "May your weeds be wildflowers" are part of an ongoing photo series Tippett calls "Words From the Window Seat" on her blog, A Travelin Lady. The 22-year-old flight attendant also shares the photos using the hashtag #wordsfromthewindowseat on her personal Instagram, where she has over 122,000 followers.

The simple messages are inspired by the conversations she has with people she meets in her travels and any of life's obstacles she may be facing, Tippett said.

"I just want people to know that no matter what they're going through, they are loved and their story and voice matters," she told ABC News on Friday. "At the end of the day, these may be just silly notes on the window, but if they can find hope to fight or smile and realize they're not alone, it's all worth it."

Though Tippett takes photos of the notes on airplane windows, she said, he usually takes them down right after and sticks them inside safety cards in seat pockets for passengers to stumble upon.

"Since passengers are supposed to read the safety card, it's nicer because they'll realize it was intentionally left there just for them," she said. "I also don't want them to have any idea I left the notes, and if I left them on the window, they could suspect someone who was in the plane before they were -- such as a flight attendant -- left them there."

Just like Tippett's notes, the story of how she started them is also heartening.

"I was on the back of a plane early in the morning before a flight last year just thinking and beating myself up about a lot of things," she said. "I realized I was being so harsh and mean to myself, and so I started journaling to work through my thoughts. I then noticed a small composition pad my instructor had given me, and I realized I wanted to do take this moment and do something with it -- to encourage others with what I was going through."

The first note Tippett wrote that morning? "Be kind to yourself."

She hopes that her notes and blog help inspire others to travel, even if it means "walking a new route" or "visiting a new coffee shop in your town."

"When I've experienced heartache and hardships, I find it so helpful to back a backpack and go somewhere new," Tippett said. "You open your eyes to so much new joy and opportunities that would be so easy to miss staying at home and getting stuck in your everyday routine.

"Life can be so dark and heavy, but trying new things and going new places puts so much into perspective and encourages you to live your life full and free."

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iStock Editorial/Thinkstock(AUSTIN, Texas) -- Texas has joined a growing list of states filing suit against Volkswagen over its admitted use of faulty emissions software in millions of vehicles.

In two lawsuits, the state's attorney general accuses Volkswagen's U.S. unit of violating consumer-protection and clean-air laws by using deceptive software in its vehicles. The Environmental Protection Agency says the company wanted to make its vehicles appear to meet emissions standards, even if they didn't.

The attorney general is seeking fines ranging from $50 to $25,000 per vehicle per day for 32,000 altered VWs and Audis registered in Texas.

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Andrew Burton/Getty Images(NEW YORK) -- Ever since Microsoft's HoloLens was first shown off in January, the mixed reality headset has generated buzz and ideas for how the technology can be used. Now, Microsoft is gearing up for a crucial next step for leveraging the potential of HoloLens by letting developers get their hands on the technology.

Microsoft is taking the headset on a North American tour spanning 11 cities in an effort to entice developers into purchasing one of the $3,000 developer's edition kits which will be available early next year.

Getting enough developers building experiences for the holographic headset is an important next step before Microsoft ultimately releases a consumer version. So far, the software company has showed off a variety of ways the technology can be used, including NASA exploring the surface of Mars, using the glasses to virtually design a new product and a holographic video game in a world you're a part of, among others.

At Microsoft's Windows 10 devices event on Tuesday, the software company showed off "Project X-Ray," a game that includes wearable holograms and included the player going to battle in a holographic world set inside his living room.

"I just can't wait to see what Windows developers are going to do with holographic computing," Terry Myerson, Microsoft's executive vice president of the Windows and Devices Group, said at the event.

Microsoft made it clear the glasses would not rely on a PC connection, phones or any external wires, allowing the user to walk around unencumbered in a mixed-reality space and making them ideal for everything from mixed reality gaming to moving around in a busy workplace.

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Pascal Le Segretain/Getty Images(NEW YORK) — Netflix is raising prices for new users by $1 a month as the company touts original programming you can't find elsewhere.

The company, based in Los Gatos, California, is raising the cost of its most popular streaming plan to $9.99 a month, which allows customers to watch media on two screens at the same time.

But it won't increase the price of its other plans: a $7.99 a month "basic" plan that allows customers to watch on one screen at a time without HD and a "premium" plan of $11.99 a month that allows four simultaneous streams.

Here's how Netflix stacks up against Hulu and Amazon Prime streaming:

1. Netflix

On its website, Netflix informs customers that those with an "active account" may be on a "price guarantee," though they should view their billing page for more details. The billing page indicates a date by which their plan price is guaranteed, such as May 9, 2016.

Netflix also offers optional DVD or Blu-ray delivery plans that never have late fees. These range from $4.99 for two DVD discs a month to $19.99 for three Blu-ray discs out at once.

2. Hulu

Hulu plans start at $7.99 for "limited commercials" for "minimal interruptions." On its website, the company touts that its ads are "still fewer than broadcast TV."

Hulu's plan that offers no commercials costs $11.99. When you sign up on an iOS device, or iPad and iPhone, and pay for your Hulu subscription with your iTunes account, there's an extra cost due to transaction costs with Apple. That comes to $13.99 a month.

Showtime cable network access is available to paying Hulu customers for an additional $8.99 a month, always commercial-free.

3. Amazon Prime

Amazon Prime membership includes Prime Video streaming at $99 a year or $49 for students. That includes unlimited free two-day shipping for eligible purchases and access to Kindle Owner's Lending Library, which allows you to borrow one Kindle book per month from over 800,000 titles without a due date. Members can also listen to "hundreds" of Prime music stations for free.

In August, the company introduced a new program called Amazon Households, which limited the way Amazon Prime members can share benefits. Under that program, Prime members with one adult family member and four children the free two-day shipping benefit, plus Kindle Owners' Lending Library, Amazon's video streaming service and early access to Prime sales.

Previously, Prime customers could share their shipping perk with up to four household members, but not the other features. The website gives customers who are presently sharing their membership the option to only share with one adult family member the shipping benefit and the other Amazon services.

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iStock/Thinkstock(SAN DIEGO) -- SeaWorld San Diego has gotten approval to build larger tanks for killer whales.

On Thursday, the California Coastal Commission voted to allow the major expansion for SeaWorld San Diego that will replace its existing 1.7 million-gallon tank with a 450,000-gallon pool and a 5.2-million gallon tank that would hold 11 killer whales, according to the Los Angeles Times.

The commission said it would not allow captive breeding.

The Los Angeles Times reports the vote had been delayed since August because commission staff wanted enough time to "ensure that all viewpoints and relevant information are addressed in any final recommendation."

The new "Blue World" expansion is set to open in 2018 and will cost $100 million.

SeaWorld has been under fire for poor treatment of killer whales since the release of the documentary Blackfish which said the park had been abusing killer whales, leading to a decline in visitor attendance.

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iStock/Thinkstock(CHICAGO) -- Chicago's iconic Tribune Tower may soon go up for sale.

On Thursday, Tribune Media Co. announced that the company is considering selling the 36-story tower which houses operations for the Chicago Tribune.

According to the Wall Street Journal, the company has hired a real estate firm to explore "all transaction options with a goal of maximizing proceeds to the company while creating a compelling mixed-use destination for the city."

The building currently resides on Chicago's Michigan Avenue within three acres.

It was built in 1925 after two New York designers won a contest held by the Chicago Tribune to design the new headquarters.

The Tribune Tower was also named a Chicago landmark in 1989.

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ABC News(FONTANA, Calif.) -- About $600,000 in cash stolen during a million-dollar armored car heist in Los Angeles last year was recently found buried in the backyard of a home in Fontana, Calif., according to the FBI.

Several FBI agents and Los Angeles Police Department detectives showed up at the home with a search warrant Wednesday morning after receiving a tip from an informant, FBI Spokeswoman Laura Eimiller told ABC News.

Law enforcement officials immediately began digging in the backyard and found the $600,000 in the form of $100 and $20 bills inside a blue Tupperware bin, Eimiller said. The current residents of the home were cooperative, and no arrests were made, she added.

The home where the $600,000 was found belongs to one of the men accused of stealing over $1 million in June of 2014, Eimiller said. She added that the FBI was not publicly sharing which of the three defendants in the case lived at the home.

The million-dollar heist happened on June 27, 2014, when Cesar Yanez, 37, and his partner Aldo Esquivel Vega, 28, were supposed to be transporting a multi-million dollar shipment of cash for Bank of America in an armored car, according to a news release from the Central District of California U.S. Attorney's office. Yanez and Vega were employed for armored car service Loomis at the time.

Yanez and Vega stopped in a parking lot, where Vega opened the rear doors of the car and allowed Yanez to access the cash storage area, the U.S. Attorney's office said. It was alleged that Yanez removed $1,086,000 in cash and placed it into a trash can that was later picked up by his wife, Leticia Yanez. A woman named Jovita Medina Guzman later delivered some of the stolen money to Vega, prosecutors added.

Cesar Yanez, Leticia Yanez and Aldo Vega were charged with conspiracy to commit bank larceny and bank larceny last November, and Cesar Yanez and Jovita Guzman were charged with possession of bank larceny proceeds, the U.S. Attorney's office announced last November, according to federal court records. Guzman was also charged as an accessory for attempting to hinder and prevent her co-defendants’ apprehension, trial, and punishment.

During a trial last year, Cesar Yanez pleaded guilty, and he is currently serving a nearly five-year sentence in federal prison, court records show.

Vega, Guzman and Leticia Yanez are still awaiting trial and have entered not guilty pleas, according to Justin Rhoades, the lawyer prosecuting the case in federal court.

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iStock/Thinkstock(NEW YORK) -- Gains for Wall Street on Thursday despite the Fed's confirmation of planned interest rate raises.

The Dow Jones Industrial Average jumped 138.46 on Thursday, finishing the session at 17050.75. This is the first time since August that the Dow has closed above 17000.

The Nasdaq ended at 4810.79, up 19.64 from its open, while the S&P 500 gained 17.60 to close at 2013.43.

The Federal Reserve released their meeting minutes from September on Thursday. The report confirms that the Fed plans to raise interest rates by the end of the year, but held off from raising rates in September because of China's economic slowdown.

EBay and Etsy's stock are down after Amazon released its own craft site called Handmade at Amazon, a new site touted by the e-commece giant as a place for "artisans to sell their unique, handcrafted goods." Ebay's stocks were down more than 7 percent.

Netflix's stock also moved up after the streaming sevice announced it will raise the price of its standard subscription. New customers will now have to pay $9.99, up a dollar from the previous price.

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iStock/Thinkstock(NEW YORK) -- While policymakers including President Obama have emphasized the importance of affordable child care, for many families, finding quality care can be more expensive than their rent.

The cost of child care for two children exceeded rent in 500 out of 618 family budget areas, according to a new paper by the Economic Policy Institute, a worker advocacy group. EPI determined that child care costs for families with two children range from about half as much as rent in San Francisco to nearly three times rent in Binghamton, N.Y.

"As policymakers look for ways to improve living standards for the vast majority of Americans who have endured decades of stagnant wages, increasing child care affordability is an excellent place to start," the report states.

The study's family budget areas cover all the regions of the U.S. The metropolitan area of Washington, D.C., for example, was divided into three family budget areas: D.C. proper (or within the limits of the U.S. capital), Maryland suburbs and the Virginia suburban area.

Elise Gould, senior economist at the Economic Policy Institute, said the study overall shows that affordable, quality childcare is out of reach for many families who earn a minimum wage.

"One of the things we're trying to point out is that the scale of the problem is enormous, and if I wanted policy makers to be thinking about how to address the child care process, they should be coming up with solutions at the scale of the problem," Gould said.

In San Francisco the average monthly rent is $1,956 for two adults and two children, according to the U.S. Department of Housing and Urban Development. The average monthly cost of child care for two children in the city is $901. In Binghamton, N.Y., average monthly rent for the same size family is $692 while the average child care cost is $2,011 a month.

"Quality [child care] should cost more money, but there is the issue of wages," Gould said.

The burden of child care costs can be particularly challenging for single-income households, or when there is pressure for a parent to drop out of the workforce.

Center-based child care for single-parent families with children (ages 4 and 8) as a percentage of family budgets range from 11.7 percent in New Orleans to 33.7 percent in Buffalo, N.Y.

Nearly 11 million children younger than five are in some type of child care arrangement each week, according to the study. These children spend an average of 36 hours a week in child care, which can cost $500 a month for an infant.

"Obviously if you have an infant, child care costs will be different for that of a five year old, which is mostly after-school care," Gould said. "When you have an infant earlier in your career, it can be even harder. That's why you can see women dropping out of the labor force."

The Bureau of Labor Statistics says that the cost of both child care and nursery school have risen 168 percent over the past quarter century.

President Obama spoke about the high costs of child care at the State of the Union address in January.

"In today’s economy, when having both parents in the workforce is an economic necessity for many families, we need affordable, high-quality childcare more than eve," he said. "It’s not a nice-to-have -- it’s a must-have. So it’s time we stop treating childcare as a side issue, or as a women’s issue, and treat it like the national economic priority that it is for all of us."

In New York City, Mayor Bill de Blasio instituted a universal pre-K program for families as a way "to fight inequality and give every family opportunity."

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MANDEL NGAN/AFP/Getty Images(WASHINGTON) -- Michael Horn, Volkswagen Group of America CEO and president, was in the hot seat on Capitol Hill Thursday, answering questions about the company's 11 million diesel cars that may have cheated emissions standards around the world.

Rep. Peter Welch, D-Vt., relaying questions from his constituents, asked Horn at the House Energy and Commerce subcommittee hearing how he can consider himself a member of the human race, or how he sleeps at night, and compared Horn to convicted fraudster Bernie Madoff.

“My answer to myself is that I do everything -- and I don’t sleep at night -- to help our dealers, to help our customers and to be there for my company and our employees to get us through this crisis here in the U.S.,” Horn said.

In prepared remarks, Horn said he was first informed about "possible emissions non-compliance" in the spring of 2014, but he was told that the issue would be "remedied." It was only last month, however, when the company told regulators a number of its diesel car models had been installed with "defeat device" software that causes 482,000 cars to cheat on U.S. emissions standards tests. Regulators say Volkswagen's diesel cars emit nitrogen oxides, or NOx, at 10 to 40 times the federal limit. Several lawsuits have been filed against Volkswagen and former Volkswagen Group CEO Martin Winterkorn resigned from the company last month.

Horn also said that the defeat device was intentionally installed to cheat emissions testing. He said Volkswagen has withdrawn its application for certification by U.S. regulators to sell 2016 model-year diesel-powered vehicles though the company is working with the Environmental Protection Agency and other agencies to continue the certification process. Because the EPA has said the cars are legal and safe to drive, Horn said the company would most likely not provide loaner cars to customers who choose not to drive the affected cars. Horn said the company has not determined potential financial compensation to customers who bought the affected cars.

Horn noted that the oldest generation of the affected vehicles, with 430,000 of these cars in the U.S., would most likely need both a hardware and software fix. Horn said it could take more than one year to complete the repairs in all of these cars in question. Repairs could last five to 10 hours per car, he said.

The affected second-generation Passat diesel models will “most probably” only require a software solution, which Horn said may begin in the middle of next year because of its “technical complexity.”

Volkswagen could begin repairs on the newest, or third generation models, in January, according to Horn.

Horn explained that Volkswagen has provided financial relief to its dealers who are fielding angry calls from customers, including paying maximum bonuses to dealers for each car sold, which is more than $1,500 per car.

Some lawmakers questioned whether Volkswagen's proposed fixes were enough to solve the emissions problem.

“Mr. Horn your statements don’t give me much confidence that these cars are going to be fixed,” Rep. Frank Pallone, D-N.J., told Horn.

Earlier this week, Matthias Mueller, Winterkorn's replacement, told a German newspaper the company will launch a recall of affected cars in January with a goal to fix all the vehicles by the end of 2016.

Volkswagen told dealers to halt sales of both new vehicles and certified pre-owned cars equipped with the 4-cylinder 2.0 TDI engine. Audi, which is owned by Volkswagen, also implemented a stop-sale for its model with that same engine, the A3 2.0 TDI.

On Tuesday, the Senate Finance Committee began investigating whether the company received tax subsidies for fuel-efficient vehicles under false pretenses. The committee said some of the hundreds of thousands of Volkswagen vehicles sold in the U.S. that included defeat devices could have been purchased using the Alternative Motor Vehicle Credit, which was created for qualifying fuel-efficient vehicles. Four Volkswagen models were deemed eligible for the credit, which amounted to $1,300 per vehicle purchase. Lawmakers are asking the IRS, EPA and Justice Department to consider whether they should levy fines or enforcement actions against Volkswagen to recoup the value of the tax credits that were provided to taxpayers who bought the affected cars.

A spokesman for Sen. Ron Wyden, D-Ore., who wrote a letter to Treasury Secretary Jack Lew about the matter this week, said that Volkswagen car buyers shouldn’t suffer financially for the company’s “misdeeds.”

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iStock Editorial/Thinkstock(NEW YORK) -- Facebook's solution to the frequently requested "dislike" button is here.

The company revealed on Thursday it is testing "Reactions," a set of six emoji that can be chosen when liking a post simply doesn't feel right.

"As you can see, it's not a 'dislike' button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun," Chris Cox, chief product officer at Facebook, said on his page.

The pilot test, which will begin Thursday in Ireland and Spain, leads users who hover or long-press the like button to a set of six emoji letting them say "yay" and "wow," express love and laughter or sadness and anger.

"We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon," Cox said.

Mark Zuckerberg sparked excitement at a town hall last month when he said Facebook had something in the works to address the problem of wanting to show support for a post but not necessarily liking it.

"What they really want is the ability to express empathy," Zuckerberg said. "Not every moment is a good moment."

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